Your privacy matters to BPEX. This policy explains exactly what data we collect when you use our platform, why we collect it, how it is stored, and the controls you have over it. Please read it carefully — it is written in plain language, not legal jargon.
Six core commitments BPEX makes to every Pakistani player whose data we hold.
BPEX collects personal data that is directly necessary for account management, payment processing, identity verification and regulatory compliance. We do not collect data for its own sake or to build advertising profiles.
BPEX does not sell, rent or trade your personal data to third-party marketers. Your information is used solely to operate your account and fulfil our legal obligations — nothing else.
All data transmitted between your device and BPEX is encrypted using TLS. Stored data is protected by industry-standard security controls. Access to personal data within BPEX is restricted on a need-to-know basis.
You have the right to access, correct, restrict or request deletion of your personal data. BPEX will respond to valid data rights requests within 30 days. See Section 9 for full details of your rights.
BPEX keeps your data only as long as required for the purpose it was collected, or as required by applicable law. Once the retention period ends, data is securely deleted or anonymised.
BPEX will only send promotional communications to members who have opted in. You can unsubscribe from marketing messages at any time from your account settings or by contacting support.
This Privacy Policy applies to BPEX ("we", "us", "our", "the Platform"), which operates the online betting and casino website located at bpex.im. BPEX is the data controller responsible for the personal information of registered members and visitors to the platform.
BPEX is designed specifically for Pakistani players. Our services include sports betting, PSL betting, live casino games, card games, fishing games, and all associated promotional and loyalty programmes. This Privacy Policy governs data collected and processed across all of these services.
If you have any questions about this policy or about how BPEX handles your data, please contact us at support@bpex.im. We commit to responding to privacy-related enquiries within five business days.
When you register an account, use BPEX services or contact our support team, you may provide the following categories of personal data:
When you visit bpex.im or use the BPEX platform, certain technical data is collected automatically:
BPEX may receive supplementary personal data from third-party identity verification providers used to complete KYC checks, from payment processors confirming transaction status, and from fraud prevention services that flag potentially suspicious activity. This data is used solely in connection with account management and compliance obligations.
| Data Category | Examples | Source |
|---|---|---|
| Identity | Name, DOB, CNIC | You / KYC provider |
| Contact | Mobile, email, city | You |
| Financial | Easypaisa/JazzCash number, bank details | You / payment processor |
| Transaction | Deposit/withdrawal history, bet records | Platform systems |
| Technical | IP address, device ID, browser | Automatic collection |
| Communications | Support chat, emails | You |
| Verification docs | ID scan, proof of address | You / KYC provider |
BPEX uses the personal data it collects for the following purposes. Each purpose is tied to a legitimate reason for processing as described in Section 4.
BPEX processes your personal data under the following legal bases:
BPEX does not sell, rent or share your personal data for third-party marketing purposes. We may share your data with the following categories of recipient in the following circumstances:
All third parties with whom BPEX shares personal data are contractually required to protect it in accordance with applicable privacy standards and to use it only for the specific purpose for which it was shared. BPEX does not permit any third party to use your data for their own marketing or commercial purposes.
BPEX uses cookies and similar technologies on bpex.im. A cookie is a small text file stored on your device when you visit a website. The cookies BPEX uses fall into the following categories:
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Essential | Keep you logged in, maintain session state, protect against CSRF attacks | No — platform cannot function without these |
| Functional | Remember your language preferences, game settings and lobby filters | Yes — some features may not work correctly |
| Analytics | Understand how members navigate the platform so we can improve it | Yes — opt out via account settings |
| Marketing | Deliver relevant promotional messages to opted-in members | Yes — opt out via account settings or by contacting support |
You can manage cookie preferences through your BPEX account settings or through your browser's cookie controls. Note that disabling essential cookies will prevent you from accessing your account. BPEX does not use third-party advertising networks or social media trackers.
BPEX retains personal data for as long as necessary to fulfil the purpose for which it was collected, or for as long as required by applicable law or our gaming licence. The following general retention periods apply:
| Data Type | Retention Period | Reason |
|---|---|---|
| Account registration data | 5 years after account closure | Regulatory / licence requirement |
| Transaction records | 7 years | Financial regulation / AML |
| KYC documents | 5 years after account closure | Regulatory / licence requirement |
| Betting & game history | 5 years | Dispute resolution / regulation |
| Support communications | 3 years | Dispute resolution |
| Marketing consent records | Until withdrawal + 1 year | Compliance evidence |
| Technical / log data | 12 months | Security monitoring |
Once a retention period expires, BPEX will either securely delete the data or anonymise it so it can no longer be linked back to you. In the case of anonymised data, the resulting dataset may be retained for statistical and analytics purposes without any retention limit.
BPEX applies technical and organisational security measures proportionate to the risk involved in processing your personal data. These include:
No online system can guarantee complete security. While BPEX takes all reasonable steps to protect your data, you play an important role in keeping your account secure. Use a strong, unique password for your BPEX account and do not share your credentials with anyone.
In the event of a data security incident that affects your personal data in a way that could cause you harm, BPEX will notify you as soon as reasonably practicable and will take prompt steps to contain and investigate the incident.
As a BPEX member, you have the following rights in relation to your personal data. You can exercise any of these rights by contacting us at support@bpex.im. We will respond within 30 days.
To exercise any of the above rights, contact us at support@bpex.im with the subject line "Data Rights Request". Please include your registered mobile number or email address so we can verify your identity before processing the request. We will not charge a fee for standard requests.
BPEX is strictly for adults aged 18 and above. We do not knowingly collect personal data from anyone under 18 years of age. If you believe that a minor has created a BPEX account, please contact us immediately at support@bpex.im. Upon confirmation, the account will be closed, all bets voided and any deposited funds returned to the payment source. BPEX employs age verification measures during the registration process and as part of ongoing KYC review to enforce this requirement.
BPEX will only send you marketing communications — including promotional offers, bonus notifications, PSL betting alerts and platform updates — if you have opted in to receive them during registration or at a later point in your account settings.
You can withdraw your marketing consent at any time by:
Once you withdraw consent, BPEX will stop sending marketing communications within 3 business days. Withdrawing marketing consent does not affect transactional communications — you will continue to receive messages about deposits, withdrawals, account verification, security alerts and other operational matters that are necessary for your account.
Members who have activated self-exclusion will be removed from all marketing communications automatically and immediately, with no further action required on their part.
The BPEX platform does not contain links to external websites or third-party platforms beyond the internal navigation structure and the payment gateways used to process your transactions. BPEX is not responsible for the privacy practices of any third-party services and recommends that you review the privacy policies of any external service you choose to use.
BPEX may update this Privacy Policy from time to time to reflect changes in our data practices, new services, or evolving legal requirements. When material changes are made, we will update the "Last updated" date at the top of this page. For significant changes, we will also notify registered members via email or an in-platform notification prior to the change taking effect.
Your continued use of the BPEX platform after a revised Privacy Policy has been published constitutes your acknowledgment of the updated policy. If you do not agree with material changes to the policy, you should contact BPEX support to discuss your options, including account closure.
The current version of this Privacy Policy is always accessible at bpex.im/privacy-policy and supersedes all previous versions.
For any questions, concerns or requests related to this Privacy Policy or the way BPEX handles your personal data, please contact us through the following channels:
BPEX aims to acknowledge all privacy-related enquiries within 2 business days and to provide a substantive response within 30 days. Complex requests may take longer — in such cases we will keep you informed of progress.
This Privacy Policy was last reviewed and updated in January 2025. BPEX recommends that members revisit this page periodically, particularly after any notification of updates, to remain informed of how their data is being handled.
Key metrics that reflect how seriously BPEX takes your privacy.
Your data is protected. Your transactions are in PKR. Your winnings are real. Join over 500,000 Pakistani players on the platform built for you.
Online betting carries financial risk. Set a budget, stick to it, and never chase losses. BPEX provides deposit limits, session timers and self-exclusion tools directly in your account settings. If you need guidance or support, visit our Responsible Gaming page. BPEX is for adults aged 18 and above only.